Google recently launched its messaging app Allo to compete with Facebook’s duo of WhatsApp and Messenger – two of the largest communications apps in the world.

Google Allo, available on Android and iOS, features powerful artificial intelligence in the form of a personal assistant; built to compete with Siri, Cortana, and Amazon’s Alexa.

Dubbed Google Assistant, the bot is capable of setting alarms, searching through emails, suggesting locations to eat, and running quizzes. It combines the capabilities of many popular bots into one app. The embedded AI and search, after just a few days of testing, is one of the most functional WIRED has seen.

Here are some tips on how to get started and use Google Allo.

How to get started with Google Allo

Similar to WhatsApp, you’ll need to allow the app certain permissions to your location, camera roll, contacts and keyboard. You will then be prompted to input your phone number if you’re using the iOS version. A code will be sent via text message to confirm your identity.

By comparison, the Android app detects your number automatically and activates your account.

You will then be asked to add an optional selfie to your account, as a profile picture. If you’d rather not, this can be skipped – similar to how setting up a Snapchat account works.

Your first conversation will be had with Google Assistant during which more permissions will be asked for.

What is Google Assistant?

Google Assistant works in both a private chat on a user’s device and can be used in conversations between two people when a message says @google.

It uses a smart reply feature to offer what Google calls “appropriate, contextually aware smart suggestions for quick replies.”

For example, when someone sends you a picture, or message, Allo’s Smart Reply offers a selection of suggestions to choose from. Tap the most appropriate response as your reply.

Google’s Assistant will learn how you prefer to reply and tailor the responses to make them more personal.

But beyond basic questions is a deeper level of integration.

Asking Allo’s Assistant to show emails from ‘Victoria’ will show messages from that individual; asking for the weather prompts a question on whether it should provide updates on a daily basis. Each level of the AI’s knowledge is almost always followed by a deeper question or follow-up – when the end of a sequence is reached, a thumbs up or down emoji option is given. If selected, the negative thumb allows feedback to be given to the app.

The Allo assistant has, so far, been able to answer most questions asked by WIRED. When asking if climate change is real, the app responds with a graph from a top Google result but also gives potential follow-up questions (“Is global warming caused by humans”/”Is global warming a myth?”/”Do scientists agree on climate change?”). Asking to be shown pictures of the Colosseum brings up the ancient monument.

In the messaging app, the intelligence can tap into user data to provide answers to common questions found on Google, provide calendar updates, locate businesses, translate text to other languages, and also save information.

Google Allo’s messages, stickers and emoji

As well as the Assistant, Google Allo – which was first announced in May at the firm’s I/O developer conference – also allows for group conversations, predictive suggestions based on user messages, stickers and the ability to draw onto photos (both of which are prominent in Instagram and Snapchat).

To add media to a message, tap the “+” button to the left of the input box and choose to share an image, take a picture, share your location, send stickers of post emoji.

There are already a number of stickers available, including Sloths, but pressing the plus sign next to the sticker icon lets you download more stickers.


Dragging the send button allows messages and emoji to be enlarged or shrunk; a tool designed to provide emphasis, much like Apple’s iOS 10 animations and effects.

And, like Snapchat and Instagram Stories, photos can be annotated and drawn upon using one finger plus a colour pallet.

The Allo features don’t offer more than other messaging apps but that isn’t the sell for Allo – the app is more than a way to communicate with friends, it’s billed as one of Google’s first mass integrations of a dedicated AI assistant.

Add GIFs to Allo

The most recent addition to Allo is a bot called Lucky, believed to be named after Google’s “I’m Feeling Lucky” feature. Lucky lets you type a word or phrase to get a relevant GIF.

The bot is similar to those used by Slack and tagging @lucky in a message thread translates any thread into GIF form.

Google Allo and privacy

For Google Allo to be the most useful, users do need to trade one important thing with Google: access to data. Within minutes of setting up the app it asks for access to contacts, locations, and pictures.

When asked how it uses data, Allo responds: “When you use Google services, you trust us with your data”. It explains permission must be granted for it to be accessed and a link to its privacy policy is provided.


For the AI to operate in the best manner it needs access to this data. Allo can’t tell you where the nearest pub is without knowing your location. Although, for existing Google users much of this will already be shared with the firm.

For the privacy conscious, Allo can also operate with end-to-end encryption activated. Google borrows its own Incognito term for this, but uses Open Whisper Systems code – the one recommended by Edward Snowden and used to encrypt the entire WhatsApp network by default.

Beyond Allo: what will Google Allo’s Assistant be used for?


Allo is just the start for Google’s Assistant. In press materials, the firm calls it a “preview” of what is to come.

One of its main applications (which has been publicly stated by the firm) is for integration into the Google Home device. Planned for a release later this year, and possibly as soon as Google’s October 4 press event, Home is a rival to Amazon’s popular Echo speaker. Google’s offering – a small speaker – even looks similar to the one from the online retailer.

Home is an internet-connected speaker and personal assistant. Based on the AI assistant built into Google Allo, it could make Home a challenger to the Echo. All of the communications in Google Allo work in a natural way and the app understands some errors (if a question mark is missed from a query it still provides an answer).


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